Blog
What Any Brand Can Learn From Half a Shoe: What Chanel’s Viral Sandal Tells Us About Provocation as a Strategy
Chanel put a shoe on the runway that couldn't be worn. Within 48 hours it was on NBC, CNN, and Fox Business. Not a single ad dollar spent. Here is why it wasn't a mistake, and what it reveals about provocation as brand strategy.
The Brand You Cannot Photograph: What San Vicente Bungalows Tells Us About Exclusivity
San Vicente Bungalows doesn’t advertise. It doesn’t need to. A small green sticker on the back of a phone has done more for its brand than any campaign could, and the lesson for every premium brand is hiding in plain sight.