Blog
What Any Brand Can Learn From Half a Shoe: What Chanel’s Viral Sandal Tells Us About Provocation as a Strategy
Chanel put a shoe on the runway that couldn't be worn. Within 48 hours it was on NBC, CNN, and Fox Business. Not a single ad dollar spent. Here is why it wasn't a mistake, and what it reveals about provocation as brand strategy.
The Brand You Cannot Photograph: What San Vicente Bungalows Tells Us About Exclusivity
San Vicente Bungalows doesn’t advertise. It doesn’t need to. A small green sticker on the back of a phone has done more for its brand than any campaign could, and the lesson for every premium brand is hiding in plain sight.
What Luxury Hospitality Taught Me About Building Brands
The principles I learned working in luxury hospitality are the same ones I use to build brands. Every detail, every touchpoint, every interaction is part of the brand whether you designed it that way or not.
What AI Can’t Do for Your Brand
AI can generate a logo in seconds. That doesn't make it a brand. We break down exactly what AI can and can't do in branding, and why the work that matters most still requires human judgment.